How your Brain Is Fooled by Food

Book - 2013
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Explains why our bodies crave fast food.
Publisher: Toronto : Tundra Books, 2013.
Edition: 1st Canadian ed. --
ISBN: 9781770495036
Branch Call Number: J 613.2 Kes
Characteristics: 185 p.


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SPL_Childrens Jun 26, 2014

Why does our body seem to crave fast food? Why do we so often want to eat more and more of it, even when we’re not hungry?

As this book explains, the answer is that the fast food industry in North America has learned to use large amounts of fat, sugar and salt to “hook” consumers. Foods loaded with these ingredients actually change the chemistry of our brain so that after we eat them, we are stimulated to want more instead of feeling satisfied.

If this is beginning to sound familiar, it may be because Hijacked: How Your Brain is Fooled by Food is a simplified version for younger readers of David Kessler’s best-selling The End of Overeating, published in 2009.

Today in North America young people are raised in a culture of fast and processed foods – a culture in which we are the targets, or the “pawns”, of the food industry. In clear, easily-understood text, Hijacked exposes the “underbelly” of the food industry, describing how foods are purposely prepared with large amounts of fat, salt and sugar.

This informative, eye-catching book will provide a “wake-up call” to teens and tweens. Their favourite fast foods may be much less appealing after reading David Kessler’s persuasive, well-explained theories.

The author of this book, a pediatrician, is the former dean of the medical schools at both Yale University and the University of California.

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SPL_Childrens Jun 26, 2014

SPL_Childrens thinks this title is suitable for 11 years and over


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