Powering the Future
The Ballard Fuel Cell and the Race to Change the WorldBook - 1999
Geoffrey Ballard and a handful of colleagues - at the outset little more than "three guys and a prayer" - brought this neglected technology to the world. On gritty determination and a shoestring budget, they took fuel cells out of the lab and into the mainstream of business. They made the fuel cell smaller, cheaper, and vastly more powerful over an astonishingly short time - actually melting down cables as they realized a fifty-fold increase in power output.
Powering the Future not only chronicles the company's impressive rise against stiff odds and intense competition; it also teaches valuable lessons about vision and inspiration, creating a culture of loyalty and dedication, attracting and keeping talented people, and marketing and selling an underdog technology to the biggest players in the auto world. Powering the Future is the entertaining and inspirational account of how a tiny high-tech research company grew, and became poised to literally change the way we live.